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It’s crazy but I’ve shared this video in around 6 private conversations with fellow startup folk, so I figured I’d share it on my blog too, you know… for science.

Every now and again, we get stuck in the cycles of building functionality, testing user-flows and marketing like mad-med (or women). When I find myself stuck in one of these cycles I like to step back and remind myself of something I may be missing from the big picture.

This video, from Google Entrepreneurs, is one of my goto resources for a remind to keep products user-orientated and to keep focused on their experience with the platforms you’re building.

Without further ado, here’s Alexis (from a small site called Reddit, and other fun-to-use products), saying it much better than I can type it (arguably):


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