Startup Video Favourite: Alexis Ohanian – Making Something People Love

It’s crazy but I’ve shared this video in around 6 private conversations with fellow startup folk, so I figured I’d share it on my blog too, you know… for science.

Every now and again, we get stuck in the cycles of building functionality, testing user-flows and marketing like mad-med (or women). When I find myself stuck in one of these cycles I like to step back and remind myself of something I may be missing from the big picture.

This video, from Google Entrepreneurs, is one of my goto resources for a remind to keep products user-orientated and to keep focused on their experience with the platforms you’re building.

Without further ado, here’s Alexis (from a small site called Reddit, and other fun-to-use products), saying it much better than I can type it (arguably):


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Hey, I'm Hector 👋

I lead strategic initiatives for people, brands, and projects at the intersection of tech & work

I’m part web dev, part guerrilla marketer, and all geek.

I love working on interesting ways to build campaigns, implement tech, elevate voices, and drive revenues for market-defining personalities, brands, and platforms.

In 1999, I hit upload on my first “website”, and 12-year-old me was immediately hooked on the ways the internet would become a force multiplier for people, brands, and ideas.

Since then I’ve worked on over 850 strategic initiatives across media, advertising, non-profits, proptech, e-commerce, marketplaces, productized services, and more.

I’m currently a co-founder of and curate the This Week In Coworking newsletter.

Previously I founded and led the growth of the global perks network to 700+ communities, supporting over 133,000 members and businesses.

In my blog and on stage I share thoughts, observations, and undercurrent trends at the intersection of workspaces and technology.

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