Observations
A possible bankruptcy, record earnings and a global movement
A look at what’s happening with WeWork, IWG and the other 90% of coworking spaces around the world.
August 9, 2023
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Hey, I'm Hector.
I lead strategic initiatives for people, brands and projects at the intersection of tech & work
I lead
strategic initiatives for people, brands and projects at the intersection of
tech & work
A little bit about me.
Part web dev. Part guerrilla marketer. All geek.
I love working on interesting ways to build campaigns, implement tech, elevate voices and drive revenues for market defining personalities, brands and platforms.
In 1999, I hit upload on my first “website”, and 12-year-old me was immediately hooked on the ways the internet would become a force multiplier for people, brands and ideas.
Since then I’ve worked on over 850 strategic initiatives across media, advertising, non-profits, proptech, ecommerce, marketplaces, productized services and more.
I’m currently a co-founder of Syncaroo.com and curate the This Week In Coworking newsletter.
Previously I founded included.co and led the growth of the global perks network to 700+ communities, supporting over 133,000 members and businesses.
In my blog and on stage I share thoughts, observations, and undercurrent trends at the intersection of workspaces and technology.
Would you like my blog updates via email?
Recently Shared Thoughts, Insights & Trends
Observations
Am I crazy or could IWG be preparing to acquire WeWork?
Could IWG’s plan for offloading Worka be to fund a takeover of WeWork?!
May 17, 2023
Observations
Future interfaces and their impact on flex workspaces
A look into the current and future interfaces affecting how, where, and when people may book workspaces or meeting rooms.
April 23, 2023
Observations
The reverse salient holding back PropTech innovation
Property Technology is soaring, with thousands of solutions, billions of dollars in capital being deployed and adoption growing across the board. But there’s still one thing holding back the growth.
January 11, 2023
Observations
3 actionable lead-gen tips for flex workspaces
Some notes and insights I recently shared at a Coworking Convo about lead generation for flexible workspaces.
November 18, 2022
Observations
What this cat can tell you about flex space processes.
How Schrödinger’s cat can highlight inefficiencies for flex space operators and the unreliability of data across your tech stacks.
October 19, 2022