turning 
Observations
On coworking, creators and ad spend arbitrage.
How three unrelated Google Trends could signal new opportunities for flex workspaces.
April 20, 2022
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Hey, I'm Hector 👋
I’m a flex workspace technologist – which is just an odd way of saying that I get to work with a tonne of awesome people and technology that support, run, market & connect thousands of flexible workspaces around the world.
I currently lead Syncaroo.com and curate This Week In Coworking. Alongside other geeky resources and projects, I also founded included.co and grew that global network to supporting 700+ communities. Learn more about me and my work here.
In my blog and email updates I share my thoughts, observations and spotted trends regarding workspace, technology & entrepreneurship.
Would you like my blog updates via email?
A few geeky things I am currently involved with.
And some thing I was involved with, but still advise.
Recently Shared Thoughts, Insights & Trends
Coworking
Directly supporting communities within Ukraine through local coworking spaces.
Coworking spaces around Europe have mobilized to support those displaced by the war in Ukraine. Here’s a way to support coworking communities within Ukraine.
March 14, 2022
Thoughts
Dissecting the WeWork + Upflex strategic partnership
Some thoughts on the strategic partnership announced between WeWork and Upflex, and how it affects 5 flex workspace segments.
February 8, 2022
Work
Why we’re hosting a global summit for cooperative coworking leaders this month.
Answering a few questions about the second annual Coworking Alliance Summit taking place on Feb 16th 2022.
February 7, 2022
Observations
Making flex workspace accessible on-demand isn’t just a tech challenge.
With whole new markets getting access to drop-in workspaces, inefficiencies could bring the whole paradigm shift crashing to a halt.
September 28, 2021
Observations
On governments and flex space.
The US government has awarded a contract to bring coworking into their workspace strategy. What does this mean for coworking nationally and across the globe?
August 25, 2021