New guidelines from Google My Business for coworking spaces.

Google recently added a new line to their Google My Business (GMB) guidelines, which will affect how many members of coworking spaces can list their businesses.


The new line added to the Google My Business guidelines reads:

"Businesses can't list an office at a co-working space unless that office maintains clear signage, receives customers at the location during business hours, and is staffed during business hours by your business staff."

In short, this means that virtual office or mailbox-only members may no longer be able to add GMB (aka Google Maps) listings.

For clarity, to be eligible for a GMB listing, member businesses must:

At the very least, this will require a change in messaging, rules and guidelines for many virtual office providers.

At the worst, this could deal another blow to coworking spaces (and flex workspace providers) who’ve been leveraging virtual office products to stay afloat during the pandemic and its lockdowns.

Update February 2021: 
Google began labelling businesses inside coworking spaces within ‘local pack search results‘. So if executed correctly, member businesses could also become ‘adverts’ of your coworking spaces in this new contextual label.

Hat tips to: Barry Schwartz at Search Engine Roundtable, Joy Hawkins at SterlingSky and Stefan Somborac at Marketing Metrology for sharing this before it got to my inbox. Photo by heylagostechie on Unsplash

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Hey, I'm Hector 👋

I lead strategic initiatives for people, brands, and projects at the intersection of tech & work

I’m part web dev, part guerrilla marketer, and all geek.

I love working on interesting ways to build campaigns, implement tech, elevate voices, and drive revenues for market-defining personalities, brands, and platforms.

In 1999, I hit upload on my first “website”, and 12-year-old me was immediately hooked on the ways the internet would become a force multiplier for people, brands, and ideas.

Since then I’ve worked on over 850 strategic initiatives across media, advertising, non-profits, proptech, e-commerce, marketplaces, productized services, and more.

I’m currently a co-founder of and curate the This Week In Coworking newsletter.

Previously I founded and led the growth of the global perks network to 700+ communities, supporting over 133,000 members and businesses.

In my blog and on stage I share thoughts, observations, and undercurrent trends at the intersection of workspaces and technology.

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