The new line added to the Google My Business guidelines reads:
In short, this means that virtual office or mailbox-only members may no longer be able to add GMB (aka Google Maps) listings.
For clarity, to be eligible for a GMB listing, member businesses must:
At the very least, this will require a change in messaging, rules and guidelines for many virtual office providers.
At the worst, this could deal another blow to coworking spaces (and flex workspace providers) who’ve been leveraging virtual office products to stay afloat during the pandemic and its lockdowns.
Update February 2021:
Google began labelling businesses inside coworking spaces within ‘local pack search results‘. So if executed correctly, member businesses could also become ‘adverts’ of your coworking spaces in this new contextual label.