What, Why & How?

Why I'd Know

  • 👋 Hey, I'm Hector and for over 5 years I've led the growth of included.co and other platforms, projects and campaigns through sponsoring or supporting coworking 'things'.

  • Not only has this allowed us to scale globally, but it has also meant we could support some awesome initiatives whilst maintaining a great ROI.

  • So if you've got a budget, and would like to find great coworking 'things' to support and sponsor, I can help.



  • There are tonnes of great coworking (and coworking-adjacent) conferences, unconferences and events that bring together many professionals and operators to the same physical location at the same time.

  • Sponsoring these events is a good way to get in front of decision-makers, but also is a good way to gather quick feedback and insights from those in the know.

How to get started.

  • You can search for local conferences or for conference series' that are coming to a town near you.

  • Or get in touch, and I'll do my best to connect you to the organizers of conferences that would be most likely to generate a return on your invested budget.

Niche IRL


  • All over the world, there are a growing number of get-togethers organized for and by coworking professionals.

  • Sponsoring these gatherings is a good way to get in front of fewer decision-makers in a more intimate and relaxed environment.

  • Best for getting to know attendees better or gathering in-depth feedback and advice.

How to get started.

  • These are harder to find online for those outside of the sector, but if you dig deep enough you'll soon find great gatherings to sponsor in some of the world's most beautiful places.

  • Or let me help. I'll try find you opportunities to deploy your budget into sponsorships that create value for the attendees and returns for your firm.

Global Online


  • The coworking sector is more connected than ever before. There are more and more platforms, communities and campaigns that bring together decision-makers and professionals again and again.

  • If you're looking for brand exposure and to be able to track metrics and returns, these kinds of sponsorships might be the best route for you.

How to get started.

  • Many platforms and campaigns are easily found, others guard their members (and rightfully so).

  • I focus on building rewarding business relationships. This means that community operators know they can trust me not to be wasting their time (or yours) when I introduce them to potential sponsors or supports.

Niche Online


  • With the popularity of both regional coworking alliances and local masterminds, coworking decision-makers are meeting more often in groups, calls and around other online campaigns.

  • Perfect if you're looking for regional exposure and to support a specific niche of coworking communities, and still be able to track metrics like clicks and conversion rates.

How to get started.

  • Searching for regional or topical alliances is a good start, as would diving into podcasts, masterminds and other online meetups.

  • Both personally, and through included.co, I get to support a whole lot of great humans and their campaigns. I can help you source sponsorship opportunities that create mutual value for you and the online projects.

Want to sponsor coworking things?

Looking to reach the members of coworking spaces?
👉 Learn more about distribution through included.co