Hey, I'm Hector.

I lead strategic initiatives for people, brands and projects at the intersection of tech & work

I lead
strategic initiatives for people, brands and projects at the intersection of
tech & work

A little bit about me.

Part web dev. Part guerrilla marketer. All geek.

I love working on interesting ways to build campaigns, implement tech, elevate voices, and drive revenues for market-defining personalities, brands, and platforms.

In 1999, I hit upload on my first “website”, and 12-year-old me was immediately hooked on the ways the internet would become a force multiplier for people, brands, and ideas.

Since then I’ve worked on over 850 strategic initiatives across media, advertising, non-profits, proptech, e-commerce, marketplaces, productized services, and more.

I’m currently a co-founder of Syncaroo.com and curate the This Week In Coworking newsletter. 

Previously I founded included.co and led the growth of the global perks network to 700+ communities, supporting over 133,000 members and businesses.

In my blog and on stage I share thoughts, observations, and undercurrent trends at the intersection of workspaces and technology. 

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A few places you'll find my code, words or coffee mug behind the screen.

Recently Shared Thoughts, Insights & Trends